The Ultimate Guide to Marketing Technologies
A curated Indian edition of IndustrialDay news, analysis, interviews, reviews, job moves, and related resources for Marketing Technologies (MarTech).
What to know about Marketing Technologies
Marketing Technologies, commonly known as MarTech, encompass a wide array of tools and platforms that enable businesses to optimise their marketing efforts through technology-driven solutions. This dynamic field spans everything from digital payment systems and e-commerce innovations to AI-powered personalization, data analytics, and customer experience platforms. Embracing these technologies allows businesses to engage consumers more effectively, streamline operations, and adapt swiftly to changing market conditions.
Recent stories highlight significant developments such as advances in contactless payment solutions, the integration of artificial intelligence across marketing and customer engagement platforms, and strategic partnerships aimed at enhancing digital commerce and user experience. From AI-driven fraud prevention and loyalty programs to innovative eCommerce platforms fueling global expansion, the evolution of Marketing Technologies is reshaping how businesses connect with audiences and drive growth.
Readers exploring this tag will gain insights into the latest trends, emerging tools, and strategic considerations surrounding MarTech. Whether it’s understanding the impact of AI and machine learning on customer personalization, exploring new payment methods in digital commerce, or learning from case studies on successful technology-driven marketing transitions, the stories offer valuable guidance for businesses aiming to leverage technology for marketing success.
Indian Marketing Technologies News
Regional stories with direct local relevance
Swiggy adopts Snowflake to speed up data workflows
Swiggy's data teams can now run heavy queries far faster as the platform brings marketing, operations and finance onto one governed view.
Orion Digital launches Reputraq reputation platform
Communications teams gain real-time alerts as the new tool tracks sentiment across 177 countries and more than 60 languages.
DataQuark launches AI suite for marketing decisions
It aims to help marketers turn fragmented data, audience and creative decisions into one workflow as AI adoption moves into routine campaign work.
Netcore & GlobalPay unite customer engagement systems
Customers now get faster follow-up on currency and remittance enquiries as GlobalPay links 12 channels with sales tools on one platform.
Synup launches Sydekick AI agent for local marketing
Businesses running multiple locations could cut repetitive local marketing work as Synup shifts to usage-based pricing with Sydekick.
Netcore names Tariq Ahmad as Chief Revenue Officer
The marketing technology company is targeting a doubling of overseas sales within three years as it steps up expansion beyond India.
Analyst Insights
Research and market analysis connected to Marketing Technologies
Infosys Aster named leader in Everest Group marketing
Google named Forrester AI Platforms leader on strategy
Tencent rolls out Hy3 internationally for enterprise AI
Netcore Unbxd named Gartner Leader for search discovery
DocuWare named a challenger in Gartner document review
Featured News
Customers at the centre of Adobe's new AI evangelist role
Adobe is using the post to help customers navigate AI adoption while feeding regional priorities back into its global product strategy.
Theorem study: friction between pre-sales and executed media ads
Theorem's new survey finds friction remains the biggest barrier in enterprise pre-sales, despite widespread automation adoption.
Exclusive: Dreamdata CEO on why B2B buying funnel isn't linear
Buyers are spending most of the journey before sales speak, forcing marketers to rethink funnels and how they prove return on investment.
Reviews
Expert Columns
Three Industries, One Common Challenge: Getting Data Right Before MDM
4 practical tips for maintaining data quality
Trusted, real-time customer context: The foundation for faster decisions
Why You Need Phone Validation in Your Customer Data Toolkit
Customer data integration: A data quality checklist
Amperity's CMO reveals how continuous decisioning fuels loyalty innovation
Why financial services now leads email deliverability
Why Customer 360 initiatives fail to deliver ROI
Your marketing problem isn't data overload, it's inaction
Proving personalisation works: Tooling, metrics, and the real role of AI
Interviews
Interviews and video coverage from the network
Customers at the centre of Adobe's new AI evangelist role
Theorem study: friction between pre-sales and executed media ads
Exclusive: Dreamdata CEO on why B2B buying funnel isn't linear
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Google Cloud CEO sets out enterprise AI agent plan
Recent Marketing Technologies News
Markable tops USD $1.7bn in creator sales, rebrands
Higher creator sales and a fresh brand identity signal Markable's push to broaden its user base as platform sales rose 260% year on year.
100% Digital launches Bidbrain.ai for agency workflows
Agencies could cut manual work as the new platform links planning, buying and reporting across multiple channels in one workflow.
Retailers boost video & AI as visual commerce grows
Retailers are using AI to handle booming video, social commerce and user-generated content as operational strains mount across channels.
CMOs & CIOs split over AI decision-making at firms
Shared AI projects are stalling as marketers and technologists dispute control, with most CIOs claiming the final say on CMS and DXP choices.
AI loyalty shift threatens retailers' direct customer ties
Retailers could be reduced to fulfilment providers unless they use loyalty data to stay visible as shoppers turn to AI assistants.
Flam raises USD $40 million in QED-led funding round
The cash will fund research, product expansion and overseas sales as the San Francisco-based company grows beyond 100 enterprise customers.
Australian consumers ditch AI chats over memory gaps
Nearly seven in 10 Australians walk away from AI service chats when bots fail to recall earlier exchanges, a Twilio survey finds.
Blee raises USD $27 million to scale compliance software
AI-driven content growth is forcing larger firms to speed up compliance checks, as the New York start-up targets more sectors and regions.
DoubleVerify cuts TikTok brand violations in PepsiCo test
Pre-bid controls on TikTok cut unsuitable ad placements and lifted engagement for PepsiCo Philippines by up to 30% in a DoubleVerify test.
Infobip study finds brands struggle to prove sports ROI
Most marketers still cannot tie sports fan engagement to sales, even as they raise budgets for live-event campaigns and AI tools.
Grace Chung named grand winner in Women in AI awards
Recognition for more than 50 finalists highlighted women's growing influence in Asia-Pacific artificial intelligence as Grace Chung took the top prize.
Code and Theory hires AI tech leaders for enterprise
The hires aim to deepen Code and Theory's enterprise and AI engineering push as agencies race to meet growing demand for digital transformation.
Webflow launches Source platform for marketing teams
The limited preview aims to help marketers use AI on live sites without adopting developer workflows, while keeping brand controls in place.
Marketing leaders fret over AI brand discovery gaps
A growing measurement gap has left Australian marketers most worried about AI misrepresenting their brands, the research found.
LoopMe brand lift joins Trade Desk measurement marketplace
Advertisers can now run brand lift studies inside The Trade Desk as the integration widens access across 35 markets and cuts minimum impression levels.
Bazaarvoice launches AI visibility package for retailers
Brands risk being overlooked in AI-led shopping unless customer reviews and ratings are readable by crawlers, Bazaarvoice said.
Boomi names APAC customer innovation award winners
The honours underline rising demand for data and integration tools as utilities, retailers and universities tackle ageing systems and automation pressure.
Stagwell expands Adobe tie-up for enterprise marketing
The expanded multi-year deal aims to help Adobe win and retain enterprise customers by pairing its software with Stagwell's marketing services.
Innovid adds Meta ads MCP to NIVO AI for marketers
Advertisers can now check Meta campaign health and spot optimisation opportunities inside NIVO without juggling separate dashboards.
Dreamdata launches Dreamdata AI suite for B2B marketers
Marketers can now verify AI-generated pipeline and revenue answers before spending budgets, as Dreamdata ties them to governed data definitions.
Job Moves
Netcore names Tariq Ahmad as Chief Revenue Officer
Vehere appoints Somnath Banerjee to senior support role
Zopper appoints Rahul Singh as Chief Financial Officer
Schneider Electric promotes Sumati Sahgal for data centres
Cloud.in names Vishal Dhanfule West India sales head
NetApp names Ranjit Kumar Singh India HR site leader
