The Ultimate Guide to Customer Relationship Management
A curated Indian edition of IndustrialDay news, analysis, interviews, reviews, job moves, and related resources for Customer Relationship Management (CRM).
What to know about Customer Relationship Management
Customer Relationship Management (CRM) is a vital strategy that enables businesses to understand, engage, and nurture their customers effectively. It encompasses a broad range of tools, technologies, and techniques designed to manage interactions, data, and processes that drive customer satisfaction and loyalty.
Exploring recent stories tagged with Customer Relationship Management reveals critical insights about market trends, technological advancements, business challenges, and practical advice. From the rise of AI-enhanced CRM capabilities, strategic expansions by major providers, to the growing importance of personalised customer experiences, readers can learn how CRM continues to evolve in response to digital transformation and changing consumer expectations.
Whether you are a small-to-medium business aiming to leverage CRM for growth, or a large enterprise navigating complex integration and data analytics, these stories provide valuable perspectives on implementation strategies, overcoming customization challenges, and utilising advanced tools such as AI, cloud services, and real-time analytics. Clicking through these articles will equip you with knowledge to improve customer engagement, enhance service efficiency, and ultimately drive business success.
Indian Customer Relationship Management News
Regional stories with direct local relevance
KPMG India & Zoho strike digital transformation alliance
Enterprises could gain a single route to cloud modernisation, as the deal pairs consulting with software amid tighter data-residency rules and AI ambitions.
Salesforce launches SMB Growth Kit for India's firms
Indian SMBs can go live in four to six weeks as Salesforce bundles sales, chat and analytics tools with setup support.
Salesforce launches SMB Growth Kit for India businesses
Smaller firms in India could cut manual work and unify sales, messaging and reporting within six weeks under the new bundled offer.
Daxko buys FitnessForce to boost global fitness software
The deal gives Daxko a bigger foothold in fast-growing franchise markets as fitness chains seek software that can handle local rules and cross-border billing.
UPES teams with Salesforce for AI data science degree
Students will gain hands-on AI and CRM training from first year under a new degree designed to meet rising employer demand for data skills.
DRA launches Chennai's first AI home sales assistant
DRA launches Chennai's first multi-lingual AI home sales assistant, giving buyers instant project details and scheduling site visits.
Analyst Insights
Research and market analysis connected to Customer Relationship Management
SnapLogic launches SnapCode for Claude Code integration
Microsoft launches AI sales & service tools in Copilot
Genesys names new partner chiefs to expand AI push
8x8 sees surging AI demand as usage revenue jumps 70%
HPE launches scale-up server for SAP HANA workloads
Featured News
Expert Columns
Why You Need Phone Validation in Your Customer Data Toolkit
Why Customer 360 initiatives fail to deliver ROI
FIFA World Cup: Can sports bodies win fans with data?
FIFA World Cup fever: How to build lasting fan loyalty with event tech
Beyond Prompt Engineering: Why Trust Engineering Is the Next AI Challenge
Proving personalisation works: Tooling, metrics, and the real role of AI
What separates the personalisation leaders in media and entertainment?
Navigating data challenges in China's E-commerce market
Data matching explained: The key to clean, connected data
Why email automation fails without clean and verified data
Interviews
Interviews and video coverage from the networkRecent Customer Relationship Management News
Business Next launches AI platform for India's BFSI sector
Business Next has launched AGENTNEXT, India's first AI agent platform, to modernise banking and financial services, aiming for 60-70% task automation.
Opkey secures USD $47 million to enhance AI ERP solutions
Opkey secures USD $47M in Series B funding led by PeakSpan Capital to advance its AI-powered ERP automation platform, aiming to streamline cloud ERP transformations.
Building L.I.V.E. enterprises with a fusion of AI and digital transformation
AI: A transformative force in the future of digital transformation. Discover its impact in the L.I.V.E. enterprises approach.
Assistly adds revenue operations module for senior care
Senior care operators can now see billing, staffing and occupancy in one system, after Assistly tied revenue data to its platform.
South East Asia & India launch loyalty industry body
The new body seeks to help brands retain customers as Asia-Pacific loyalty spending is forecast to reach USD $141.8 billion by 2030.
me&u launches reservations platform with Aria partnership
The launch could help venues cut supplier sprawl and recognise returning diners across bookings, orders and events in one system.
Litera wins MarTech award for AI legal growth tool
The win spotlights rising pressure on law firms to prove AI can drive fee income, not just speed up internal work.
Q4 wins AI finance award for investor relations software
The win highlights growing demand for software that cuts manual investor-relations work as listed companies face heavier data and disclosure pressures.
Aziro launches CAWi to link enterprise systems securely
Disparate corporate data may become easier to use as the platform lets staff query and act across systems without moving sensitive records.
Google Cloud expands borderless Lakehouse across clouds
Businesses can now query data in place across rival clouds and software platforms, cutting duplication and transfer costs for analytics and AI.
Vieu launches Business Graph for AI business mapping
The platform aims to help sales and AI tools spot real executive ties, as businesses struggle to verify contacts that drive deals and hiring.
BigCommerce sweeps Paradigm B2B medals for fourth year
The clean sweep underlines Commerce's push into complex B2B selling, as buyers demand tighter pricing, procurement and integration controls.
Intapp launches Celeste AI coworker for professional firms
Firms in regulated sectors could clear conflicts and screen deals faster as Intapp ties its new AI tool to internal rules and records.
Emergent raises USD $130 million in AI app platform round
The funding values the platform at USD $1.5 billion as demand rises among small businesses building apps without coding skills.
Litera relaunches as one legal AI platform for firms
Law firms are being offered a single AI system for drafting, review and business development as Litera folds its products into one platform.
OpenAI launches ChatGPT Work for workplace automation
More than 5 million Codex users could now hand hours-long office tasks to a new agent that drafts documents, spreadsheets and slide decks.
Eltropy opens AI agent marketplace for fintech partners
Community banks and credit unions could get faster access to specialist AI tools as Eltropy opens its platform to vetted fintech builders.
SBS launches AI foundation for banks on existing systems
The rollout could help more than 1,500 institutions use generative AI on trusted in-house data without disrupting core banking operations.
Simpro launches RAIN with AI tools for field service
Existing Lightning customers will get more than 100 AI enhancements at no extra cost, as Simpro Group widens its field service software push.
Zywave launches Apex AI platform for insurance sales
Insurers under staffing pressure may use the platform to speed renewals, prospecting and compliance work while cutting back-office time.