The Ultimate Guide to Personalisation
A curated Indian edition of IndustrialDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
Indian Personalisation News
Regional stories with direct local relevance
AI shifts focus to governance across enterprise security
Boards now face rising pressure to govern AI agents and multiple tools as enterprises embed the technology across security, CX and IT.
JioHotstar says voice search overtakes text in discovery
More than 60% of JioHotstar users now use voice to find content, as the streamer bets on AI to tame its 300,000-hour library.
Netcore launches Audience Agent for faster segmentation
Marketers could cut audience build times by up to 90% as the tool lets teams define segments in natural language and edit them live.
Galgotias students raise INR 3 crore for AI startup
The funding will help Cybergenix Security expand its AI and cybersecurity platform as Indian universities push harder into student entrepreneurship.
Indian tech leaders call for resilient AI & marketing
Resilience, trust and local language support are emerging as the priorities as Indian founders and marketers push AI deeper into daily business needs.
SquadStack AI Adds Visual Intelligence to Sales Calls
Redundant questions could fall as voice AI starts using product images and listing data to tailor sales calls before they begin.
Analyst Insights
Research and market analysis connected to Personalisation
Constructor tops three Gartner search & discovery use cases
Netcore Unbxd named Gartner Leader for search discovery
Infobip study finds CX investment gap in global brands
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Reviews
Expert Columns
Why enterprise AI must learn to act, not just talk
The Hidden Cost of Identity Friction in Retail
Amperity's CMO reveals how continuous decisioning fuels loyalty innovation
Why seamless Middle East 2026 should be on every commerce leader's calendar
Why Every Chief Data Officer Needs a Modern Data Quality Strategy for AI
FIFA World Cup fever: How to build lasting fan loyalty with event tech
5 Tips to Align Your Data Strategy with AI
Beyond Prompt Engineering: Why Trust Engineering Is the Next AI Challenge
Your marketing problem isn't data overload, it's inaction
What separates the personalisation leaders in media and entertainment?
Interviews
Interviews and video coverage from the network
Recent Personalisation News
TCS & Amadeus partner on AI-led airline retail tech
TCS and Amadeus form global AI-led travel tech alliance, debuting Nevio Service Centre UI to modernise airline retail and servicing.
ConvoZen unveils India-first multilingual AI voice stack
ConvoZen launches a unified multilingual AI voice stack for India, debuting Akshara and Ragini speech models tuned to real call-centre audio.
Oppo brings AI-rich ColourOS 16 to Reno15 phones in India
Oppo rolls out AI-heavy ColourOS 16 to Reno15 phones in India, adding Gemini, cross-device sharing and six years of support promises.
Indian banks pivot loyalty points to travel experiences
Indian banks are overhauling loyalty schemes, swapping cashback for travel, lounges and lifestyle perks to lure Gen Z and affluent cardholders.
IndiGo partners with Amadeus to enhance booking technology
Amadeus and IndiGo team up to integrate NDC content, enhancing booking efficiency and personalisation. IndiGo aims to revolutionise air travel in India and beyond.
South East Asia & India launch loyalty industry body
The new body seeks to help brands retain customers as Asia-Pacific loyalty spending is forecast to reach USD $141.8 billion by 2030.
me&u launches reservations platform with Aria partnership
The launch could help venues cut supplier sprawl and recognise returning diners across bookings, orders and events in one system.
Decile launches AI assistant eCommerce analytics MCP
Marketers can now query customer data and build audience segments inside AI chats, cutting out separate dashboards and campaign tools.
OpenAI launches Premium seats for ChatGPT Business
Businesses with heavy ChatGPT users can now avoid splitting teams across plans as OpenAI adds a higher-usage tier in one workspace.
WPP cuts AI campaign deployment times with Google Cloud
That overhaul has slashed campaign rollout times from months to days, while also boosting production efficiency and content output across agencies.
KIBO launches AI interface for commerce & order management
Customers can now use a single interface to query live commerce and order data, with model choice designed to reduce dependence on one AI provider.
Tencent Cloud named Omdia gaming cloud leader again
Developers are turning to AI tools and outsourced infrastructure as cloud providers battle for a bigger share of the global games market.
Adobe launches ChatGPT plugin to link its creative tools
ChatGPT users can now tap more than 70 Adobe tools in one workflow, reducing the need to juggle separate creative app connectors.
Cvent says APAC events now use AI in everyday work
Event planners are now using AI to cut routine work and prove returns, as Cvent says APAC has moved past the experiment phase.
Target rebuilds product discovery on Google Cloud Spanner
The retailer said the overhaul cut infrastructure maintenance by 50% and improved product recommendations, ratings and Gift Finder responses.
Progress Software adds AI agents to Sitefinity CMS
Marketing teams could cut content delays as Progress embeds AI agents for analysis, optimisation and review directly into Sitefinity workflows.
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WRISE launches AI Labs with HKD $30m & new scientist
The wealth manager will use the funds to build AI tools for advisers and client service, as firms race to lift productivity and engagement.
Netcore.ai rebrand puts AI agents at marketing core
Marketing teams could see tighter accountability as Netcore.ai pairs seven AI agents with human growth engineers to manage campaigns end to end.
Amex GBT launches Claude AI connector for bookings
Business travellers can now book policy-compliant flights and hotels inside Claude, as Amex GBT pushes AI agents from search to transactions.
Agentic AI-facilitated spending to hit USD $3.35tn by 2030
Household budgets are set to be reshaped as AI agents steer purchases worth USD $3.35tn by 2030, WARC and PHD say.